Fully customized. Never off the shelf.
Built for your Madrid stage.
Sylvie di Giusto calls the United States home, and airport lounges around the world her second office. She is a CPAE Speaker Hall of Fame keynote speaker who helps organizations, and the people inside them, become impossible to replace. She has worked with leaders from Germany to the UK and Hong Kong, and brings two keynotes to Madrid stages: Forever Human and The Power of Choice, live or as the world’s first 3D immersive keynote.
An Austrian mother, a French father, a Spanish grandmother and an Italian grandfather: I was international before I ever boarded a plane. Thanks to my Spanish grandmother, Spain was family long before it became a destination, and I still understand why a good conversation in Madrid is never rushed, especially over a lunch that starts at two.
For nearly twenty years I sat on your side of the table. I led the leadership academy of Europe’s largest retail and tourism group, decided which leaders rose, and booked the speakers who stood in front of them. Working with leaders from Germany to the UK and Hong Kong taught me that every culture has its own idea of a great speaker. Madrid’s is refreshingly simple: bring energy, and bring substance.
I’ve been married to a German for more than twenty years, which has taught me that love takes a lot of negotiation skills (dinner at six or at nine?). Today I live in Florida, have served audiences in more than 25 countries, and call airport lounges my second office. Madrid, with its late nights and big ideas, is a stage I love.
The better the machines get, the more your people will set you apart.
AI just made everyone equally capable. Sylvie names the ten moves a machine still can’t make and shows your audience how to lead, sell and connect with the human signals technology can’t fake.
Why it lands in Madrid: in a capital where business still happens face to face, over long lunches, it shows why the human moves matter more as AI takes over the rest.
Explore Forever Human
What your people know rarely gets them chosen. What others see in them does.
Clients, talent and the room decide in seconds. Sylvie reveals the five dimensions that quietly decide who gets kept, followed and chosen, and how to shape them on purpose.
Why it lands in Madrid: Spain’s capital runs on relationships. It shows your people the five dimensions that decide who gets kept, followed and chosen.
Explore The Power of ChoiceNo slides, no pre-recorded hologram beamed in from somewhere else. Sylvie stays live in the room while holograms appear around her, and your leaders, sponsors and theme can step into the story. In Madrid, our team works hand in hand with your venue and AV partner, so the wow never costs you a sleepless night.
Explore the 3D experienceWith 108 international association meetings in 2025 and 13th place in ICCA's 2025 City Rankings, Madrid knows how to host a conference, and how to keep it going late. Here is what helps when you plan yours.
| Venue | Area | Up to |
|---|---|---|
| Madrid Caja Mágica | Manzanares Park (San Fermín) | 12,442 |
| Pabellón de Cristal, Casa de Campo | Casa de Campo | 3,160 |
| Madrid Marriott Auditorium Hotel & Conference Center (Centro de Congresos Príncipe Felipe) | Near Barajas airport and IFEMA | 2,000 |
| Recinto Ferial de IFEMA Madrid | Campo de las Naciones | 2,000 |
| IFEMA Palacio Municipal (Auditorio A) | Campo de las Naciones | 1,812 seats |
Capacities as published by Madrid Convention Bureau venue directory.
Sylvie di Giusto is a CPAE Speaker Hall of Fame keynote speaker and has worked with leaders across Europe and Asia. She delivers two keynotes, Forever Human on the human edge in the age of AI and The Power of Choice on how people get chosen, either on a traditional stage or as the world’s first 3D immersive keynote.
Yes. Every keynote is researched and customized for your people, your industry and your theme, and Sylvie’s multicultural background helps her connect with audiences of many nationalities in Madrid.
Yes, wherever there is a stage and a room that can go dark. Sylvie’s team works directly with your Madrid venue and AV partner, checks the floor plan early and sends the full tech requirements. See how the experience works.
Forever Human. It shows audiences the ten moves a machine still can’t make, and turns AI anxiety into a clear plan for the human skills that grow in value as technology gets better.
The Power of Choice. It reveals the five dimensions that decide who gets kept, followed and chosen, and shows people how to shape those judgments on purpose. It is built on Sylvie’s book The Image of Leadership.
Yes. Sylvie speaks in more than 25 countries. Her team handles travel and logistics, so you work with one contact from the first call to the show.
Yes. Sylvie partners with speaker bureaus around the world. If a bureau already supports your event, Sylvie’s team will work directly with them from the first call to the show, so you keep the partner you trust.
Sylvie’s team handles it with you. Sylvie speaks internationally all year, so her team knows the paperwork a cross-border keynote can involve: business visas or work permits, invitation letters, and any tax forms Spain requires for foreign speakers. They check the requirements for Spain early, tell you exactly what they need from you, and take care of the rest, so nothing stands between your date and the stage.
As early as your dates are set. Peak conference seasons in Madrid fill venues and hotels fast, and the 3D immersive keynote needs a few weeks of custom work for your audience. Check availability to hold your date.
Yes. Both keynotes are available in person, hybrid or virtual, and each version is customized to your audience and theme.
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