On sustainability.

First, the honest part.

Let me be honest before I try to be impressive: I’m an international keynote speaker, and I fly. I won’t call my business carbon neutral, because the honest math doesn’t allow it. I’d rather tell you what’s actually true.

So, what I actually do:

• I travel deliberately, not constantly. Fewer, more meaningful engagements mean fewer flights.
• When a virtual format serves the audience as well as a stage does, I say so. The most sustainable flight is the one nobody needed to take.
• My 3D immersive keynote travels with me as luggage. No freight, no extra shipping, nothing trucked to your venue: a bigger experience, not a bigger footprint.
• My business runs lean and digital by default, with print saved for what truly matters, like my books. My “studio” is a laptop, a camera, and a very patient family.

My profession travels, and I won’t pretend it is a climate solution. What I can offer is the work itself: helping leaders and the people inside their organizations stay irreplaceable while everything automatable gets automated, so the human parts are worth keeping, and worth keeping well.

Sustainability, for me, comes down to the same question as the rest of my work: what is genuinely worth preserving, and what am I willing to do to preserve it?

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Ideas for making your event a little lighter? I would love to hear them.

Last updated: October 22, 2026