Franchise keynote speaker
Every location has the same brand. The people inside decide which one customers choose.
Real rooms. Real people. Real change.
Everyone now has the same AI, the same data and the same tools.
The only difference left is your people.
Your brand standards, your operations manual and your national marketing are identical at every location.
Customers still pick a favorite, and they pick it because of the people working there.
The home office writes the promise, but a part-time associate on a Saturday afternoon delivers it, or doesn’t. One bad visit gets posted under your brand name, not the franchisee’s.
You can’t order them to change; you have to win them over. A convention keynote is one of the few moments the whole system hears the same message together.
Every system has a few locations that outperform with the same model in a similar market. The difference is usually the owner and the team culture they built, and culture can be learned.
Franchise and multi-location brands that trusted me, among others
From the newest unit owner to the multi-unit operator, your system is asking one of them.
Will a machine do my job?
The better the machines get, the more your people will set you apart.
Why it lands with franchise audiences: AI now runs online ordering, scheduling, local ads and even the first customer chat. This shows franchisees and their teams why hospitality, local relationships and a manager who knows the regulars stay the human edge of every location.
Why does someone else get chosen?
What your people know rarely gets them chosen. What others see in them does.
Why it lands with franchise audiences: customers decide in seconds whether a location feels like the brand they love. This shows franchisees how the five ABCDE dimensions, from a clean storefront to the local Google profile, make their location the one customers choose.
I led the management academy of Europe’s largest retail and tourism group, where many locations had to deliver one brand promise. I booked convention speakers myself and know what a general session has to accomplish.
I work closely with your convention team to understand both sides of the system. The keynote respects the franchisor’s standards and speaks to the owner who signs the paychecks.
I can open your annual franchise convention, speak at a regional owner meeting or add a working session for your franchise advisory council. The session can be followed by a Q&A with owners, which often becomes the most honest hour of the convention.
The world’s first 3D immersive keynote gives your annual convention a shared experience franchisees remember long after the trade show floor is packed up.
Franchise conventions bring independent owners, their managers and the franchisor’s leadership into one room. The keynote speaks to each of them.
No slides, no pre-recorded hologram beamed in from somewhere else.
I stay live in the room while your leaders, sponsors and theme step into the story.
How clients describe it, in their own words.
How clients make it their own.
I help franchise systems turn every location into the one customers choose.
I’m Sylvie di Giusto. Before I became a keynote speaker, I spent nearly twenty years inside corporations, the last of them leading the management academy of Europe’s largest retail and tourism group, where I saw how differently two shops with the same sign can perform, and where I booked speakers myself. Today I’m a CPAE Speaker Hall of Fame keynote speaker. Among others, Keller Williams, Right at Home, Crestcom or AutoZone trusted me with their people. Franchise audiences are entrepreneurs first. They want energy, yes, but they also want ideas they can try in their own location on Monday morning.
In their words, not ours.
Sylvie was absolutely delightful as she embraced, engaged and empowered the AutoZone team during her International Women’s Week keynote presentation. She developed an instant connection and kept her audience captivated. She was responsive, well-organized and took the time to prepare well in advance, which included visiting an AutoZone store! We would highly recommend Sylvie; she has set the bar high.
This was the BEST presentation we had during this meeting and that I have ever experienced. There was so much value in what you left with us. I think you have taught me something that will stick with me forever and that I will be able to share with others in and out of work.
Sylvie is an absolute pleasure to work with! She is very responsive and has a great attention to detail. Her sessions are very interactive and captivating!
If you’re not working with Sylvie, you’re missing out on how you and your organization can make the best and most lasting impression.
I am still at a loss of words for how incredible, warm, real, and engaging Sylvie is. She is truly one of, if not the best, speaker I have had the opportunity to hear and engage with.
Keller Williams · Luxury real estate event
The Power of Choice is built on my book The Image of Leadership, and its Retail & Consumer Goods edition, with a foreword by Dr. Matthias Bellmann, applies it to the places where brands meet customers face to face. That is exactly where a franchise system wins or loses.
It shows owners, managers and frontline teams how appearance, behavior, communication, digital presence and environment shape a customer’s verdict in the first seconds of a visit. Franchisors often give a copy to every owner at the convention, so the whole system shares the same standard.
Your system can roll out online ordering, AI scheduling and automated local marketing to every unit at once. Forever Human explains why the owner who knows the regulars and the manager who coaches a new hire still make one location outperform the next.
Franchisees take away a practical view of where to automate and where to invest in their people. Many franchisors make it required reading for owners who are weighing their next technology investment.
Sylvie di Giusto is a CPAE Speaker Hall of Fame keynote speaker trusted by franchise brands such as Keller Williams, Right at Home, Crestcom or FocalPoint Coaching, among others. She delivers Forever Human and The Power of Choice, customized to your brand and your owners, on a traditional stage or as the world’s first 3D immersive keynote.
The Power of Choice fits conventions focused on customer experience, brand consistency and local growth, because it shows why customers pick one location over another. Forever Human fits systems rolling out AI tools for ordering, scheduling or marketing that want owners to see where the human edge remains. Some franchisors book one for the convention and the other for a leadership meeting.
Yes. Sylvie di Giusto shows owners and their teams how customers judge a location through appearance, behavior, communication, digital presence and environment, which turns brand standards into something people understand and want to live. Franchisees leave with a simple way to see their own location through a customer’s eyes.
Choose a speaker who customizes the message and respects franchisees as independent business owners. Sylvie collaborates with your convention team ahead of time to understand both the franchisor and the franchisee side, so the keynote supports your brand goals without sounding like a corporate mandate.
It can help owners become managers people choose to work for. The Power of Choice shows how an owner’s behavior, communication and the work environment they create decide whether hourly employees stay or leave, which matters in every location with high turnover.
As soon as the convention dates and venue are set. The 3D immersive keynote needs coordination with your production company, so earlier is better. Check availability to hold your date.
Yes. Both keynotes are available virtually and in hybrid formats, which works well for regional meetings or owners who can’t travel. Each version is customized to your brand.
I also serve audiences in retail, food & beverage and hospitality & travel. See every audience I speak to.
Dates, formats, the 3D experience and logistics for your event.
