Media keynote speaker
AI can fill every feed. Audiences choose the voices they trust.
Real rooms. Real people. Real change.
Everyone now has the same AI, the same data and the same tools.
The only difference left is your people.
AI can write the article, cut the clip, draft the press release and voice the podcast.
Readers, viewers and clients are now asking a sharper question: who can I believe?
Deepfakes, cloned voices and AI generated sites have taught people to question what they see. Trust now attaches to recognizable people more than to platforms.
When anyone can publish polished content in seconds, volume stops impressing. Newsrooms, agencies and comms teams are judged by their judgment: what they choose to say, and what they refuse to run.
Reporters, anchors, editors and publicists carry the brand every time they post, pitch or go on camera. One misstep travels faster than any correction.
Media and communications teams that trusted me, among others
Journalists, producers and communicators phrase them differently, but they are all asking.
Will a machine do my job?
The better the machines get, the more your people will set you apart.
Why it lands with media audiences: generative AI is reshaping newsrooms, agencies and studios faster than almost any other industry. This shows media and communications professionals where human judgment, ethics and storytelling stay irreplaceable, and how to make that visible to the people they serve.
Why does someone else get chosen?
What your people know rarely gets them chosen. What others see in them does.
Why it lands with media audiences: readers, viewers, clients and reporters decide in seconds which voice deserves their attention. This shows your people how appearance, behavior, communication, digital presence and environment build a reputation that holds up when every feed is full.
My work centers on how people judge each other in seconds. For media and PR audiences, that is the core of the craft, so the keynote treats them as the professionals they are, not as beginners.
Before the event, your team briefs me on your audience, your pressures and your vocabulary, from bylines to billable hours. The examples sound like your world because they come from it.
I can open a communicators conference, close a public relations conference or speak at a media company all-hands, live or streamed to remote bureaus. It works as a 45 minute keynote or as a fireside conversation with your editor or host, whichever suits your format.
The world’s first 3D immersive keynote gives your conference something people photograph, post and talk about. For a crowd that knows good content when it sees it, that matters.
Media and communications events gather people who create, curate and protect stories. The keynote speaks their language and respects their skepticism.
No slides, no pre-recorded hologram beamed in from somewhere else.
I stay live in the room while your leaders, sponsors and theme step into the story.
How clients describe it, in their own words.
How clients make it their own.
I have spent my career studying how people decide whom to believe. Your industry helps everyone else decide it.
I’m Sylvie di Giusto. Before the stage, I worked inside corporations for nearly twenty years, leading the leadership academy of Europe’s largest retail and tourism group and booking speakers myself. My work has always been about perception: how people decide, in seconds, whom to trust. Today I’m a CPAE Speaker Hall of Fame keynote speaker, and media and communications rooms are among the most demanding I know, because the audience judges the delivery as closely as the message. Bloomberg, Thomson Reuters, 5W Public Relations and Verslo žinios trusted me, among others. I promise your people what they promise their own audiences: substance first, and no recycled content.
In their words, not ours.
Her enthusiasm and passion along with her experience in the industry will be a benefit to your organization and employees.
Sylvie’s keynote speech was named as the best of the day; so for those who are looking for an innovative, authentic, and convincing speaker who put all her effort to make your conference great I strongly recommend Sylvie.
It was truly an eye opening, inspirational and rewarding presentation. I would strongly recommend Sylvie. Her presentation provides the perfect insight for any organization that is looking to empower its individual employees.
WOW. I thought I had my act together in terms of my business acumen, but I walked away knowing I had so much room for improvement.
I am still at a loss of words for how incredible, warm, real, and engaging Sylvie is. She is truly one of, if not the best, speaker I have had the opportunity to hear and engage with.
Verslo žinios · Sales Professional Day, Vilnius
The Power of Choice is built on my book The Image of Leadership, which explains how people form judgments about leaders and professionals within seconds. For media and communications professionals, it reads like their own craft turned back on themselves.
It walks through the five dimensions behind every first impression, appearance, behavior, communication, digital presence and environment, with practical ways to manage each one. Clients often give every attendee a copy, so the conversation continues in the newsroom and the agency.
Generative AI can fill a feed, cut a video and write a press release in seconds. Forever Human shows journalists, agencies and comms teams where ethics, editorial judgment and real storytelling stay human.
Readers come away knowing how to use the tools without losing the credibility audiences reward. Many agencies give a copy to their creative and strategy teams as a reference for the next AI policy discussion.
Sylvie di Giusto is a CPAE Speaker Hall of Fame keynote speaker trusted by Bloomberg, Thomson Reuters or 5W Public Relations, among others. Her keynotes Forever Human and The Power of Choice help media and communications professionals stay credible and irreplaceable as AI floods every channel, live or as the world’s first 3D immersive keynote.
Yes. Sylvie di Giusto’s Forever Human examines what AI changes for people whose job is to inform, and which parts stay human: judgment, ethics, sourcing and the relationship with the audience. It is designed to spark discussion rather than hand out easy answers.
The Power of Choice often fits PR and communications audiences best, because it explains how reputations form in seconds through appearance, behavior, communication, digital presence and environment. Forever Human fits leadership sessions and newsroom audiences working through AI in content creation. Both are customized to your event.
Yes. Media sales teams sell audiences and trust, and advertisers choose the rep who understands their business. Sylvie’s keynotes help sellers in publishing and broadcasting stand out as programmatic tools and AI handle more of the transaction, and media companies such as Verslo žinios or Bloomberg, among others, trusted her with their people.
Yes. Digital presence is one of the five dimensions in the ABCDE framework behind The Power of Choice. For anchors, reporters, creators and spokespeople, Sylvie shows how every profile, post and on-camera moment adds to or subtracts from the trust an audience gives them.
Yes. Both keynotes are available in person, hybrid or virtual. Every format is tailored to your outlet, agency or association.
I also serve audiences in AI, technology and customer experience. See every audience I speak to.
Dates, formats, the 3D experience and logistics for your event.
